The 11th Marketing Conclave – Untangling Marketing Convolutions

The 11th Marketing Conclave – Untangling Marketing Convolutions
The 11th Marketing Conclave
was organised by IAMAI, the Internet and Mobile Association of
India at The Lalit, Mumbai on the 9th and 10th of June,
2015.


This conclave is an
endeavour by IAMAI to untangle the complexities, sophistication and intricacies
in marketing.

This conclave was held
for the 11th year in succession, having started off in 2007 from Mumbai as only a digital marketing conference. Since the 11 years of its travel
and travails, IAMAI has been able to shed the image of it being a simple
conference by converting it into a conclave which witnesses industry leaders
speaking on the strong emergence of the digital marketplace and the challenges
involved.

Though primarily
concentrating only on digital marketing, it emerged as a full marketing conference
in only its 5th avatar in 2009 and soon after took over the form of
a conclave in the very next year in 2010.


The #11MarCon witnessed
leaders from various industries speaking on how the online marketplace has
helped retailers with the brick and mortar stores to sell freely across the
country without setting up physical stores at all these places and at the same
time creating thousands of employment opportunities.


The conclave saw these
industry leaders brainstorming over various sessions spread over two days on
the changing digital marketing nuances. The conclave was addressed by the
biggest names across industries and perhaps the top brains of the marketing
world.


The main agenda for the
year’s conclave was to chalk out and explore an integrated channel strategy in
an era where digital space is becoming not only intriguing but also
challenging. Though the evolution of hyper mobility has created new platforms
for marketers, the sudden and quick shift from mobile first to mobile only era
has surely made reaching out to consumers more and more challenging and this
issue was addressed in the conclave.


The conclave commenced on
9th June, 2015, the first day, with a welcome address by TusharVyas, Chief Strategy Officer – South Asia, GroupM and followed up with eminent
speakers like Rajesh Jain, Founder and Managing Director, netCORE Solutions,
CVL Srinivas, CEO, GroupM – South Asia addressing the audience as also engaging
in captivating talk shows and conversations to keep the audience spell-bound.


The day’s session was
divided into Plenary Sessions and Fireside Chats. The Plenary sessions were led
by a moderator, and the panelists discussed on various issues ranging from the expanding
roles of a CMO, delineating the concept of a truly integrated cross-platform
marketing, the upsurge of video content and influencer marketing, to the
subject of readiness for the transition from mobile-first to mobile-only era.
The fire side chats involved one to one conversations between two experts on
topics relating to the relevance of digital marketing and on how to address the
already blurring thin line between traditional marketing and digital marketing
due to the increasing adoption of internet and smartphones by the consumers.


The second day’s
session on 10th June 2015 began as a highly interactive session with
high voltage leadership addresses by Krithiga Reddy, MD, Facebook India and
Satyan Gajwani, CEO, Times Internet.


The plenary sessions
for day two covered topics on whether the local language – Hindi has really
arrived in marketing, digital footprints’ data and automation in marketing
being the modern marketers’ success mantra, optimising one’s marketing efforts
for enhanced performance through programmatic marketing, simplifying the mobile
marketing ecosystem, and establishing a common digital standard.


All in all the conclave
was a grand success with a far greater significance being provided for this
year’s conclave due to the fact that the Digital Commerce marketplace which
stood at INR  81,125 Crores as at end of
December 2014 as per the IAMAI-IMRB Digital Advertising Report, 2014 is
expected to cross INR 1,00,000 Crores by end-2015.


The conclave
successfully concluded by promising to set up the agenda for the next big leap
forward by providing the key stakeholders opportunities to brainstorm and really untangle all
marketing convolutions.

It was indeed a great honor for me as a blogger to represent and partner Blogmint, the blogging
partners for the event, which saw sponsorship by netCORE as title partners,
Affle, Dainik Bhaskar and Affinity as Gold partners, Vserv as Mobile knowledge partner,
Dentsu Aegis network, Thoughtbuzz, Adlift and Experian as Silver partners,
Growzippy as Bronze partner and MSG91 as SMS partner.



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