Style is something each of us already has; all we need to do is to find it.
I found my Style back last weekend at Delhi and the occasion was the launch of the TIGOR – the first #StyleBack.
Tata Motors has a penchant for making it grand and this time it was not just grand but stylish too. Collaborating yet again with Indiblogger for this event, it surely was no less than grandeur at its best. Sixty bloggers from across India were flown in to converge in the capital city and it was fun all the way right from the time I boarded the flight from Mumbai with over half a dozen other bloggers.
I did make an impact with my style as did the Tata Tigor with its stunning, break-free and revolutionary design denoting the IMPACT design language.
As soon as I landed at the Indira Gandhi International Airport at New Delhi, I was chauffeured away to the 1AQ situated in Mehrauli, the heart of Delhi’s heritage area, housing a spacious art gallery, well-manicured gardens and a unique art and design shop.
The entire location having been converted into a styleback zone encompassing visual and performing arts, music, dance, theatre, fashion and design reflecting the true style of the Tigor, I was pampered to a complete style makeover by the well-known fashion stylist Aaditya Walia. Check out this “before-after” image and you need to agree, they did up my style quotient to make an impact and disrupt the crowd to match the IMPACT design philosophy of the Tigor all set to disrupt the passenger car market in the country.
The essence of the all new Styleback was brought alive with specially curated experiences that started off with ace perfumer creating a personalised perfume composition for me that speaks my life.
There was some creative food curation too which was a melting pot of flavours and mocktails where I was taken through an amazing gastronomic journey ending up smoking my style with a molecular gastronomy based dessert. The artisanal blend of two Indian coffees by the brewmaster was absolutely smooth on my palate, the smoothness surely reminiscent of the drive and the features of the new #TataTigor.
From the exteriors of this creatively inspiring space called 1AQ which exuded the feeling of youthfulness with its lively and dynamic stance, I was once again chauffeured to the plush interiors of the Hyatt Andaz, a plush new-age luxury lifestyle hotel located in Aerocity, adjacent to the Airport. The transformation was as smart as the Tata Tigor which is smartly designed on the exterior with EXpressive, EXciting and EXtraordinary features that make INtelligent use of space, has INviting interiors and connectivity features which made me feel INtouch with the world inside and outside.
Post my check-in, I retired to my room just to dump my baggage and rushed back down to the Ballroom. I honestly could not wait for the evening session to start, where the vehicle was to be unveiled which for me was no less than a ballerina.
The session was as impactful as the signature Impact Design language that this vehicle boasts of, the second vehicle after Tiago from the Tata Motors stable to sport this language with bold and impactful exteriors and premium interiors with superb finishes and soft touch materials further accentuating the plush feel of the cabin.
The exteriors of this amazingly designed car left me enthralled and awestruck with its dual-toned bumper with the Tata Signature Grille accentuated with a striking chrome humanity line at the front which extends into the crystal-like smoked projector headlamps to create the face of the car.
The signature split LED tail lamps and the stylishly integrated high mounted LED stop lamp seamlessly integrate with the dynamic character lines and highlight the length of the car.
A grand spread of dinner and cocktails followed the presentation and Q&A session before I retired to the plush interiors of my room dreaming whole night for the driving session next morning of this stylish machine which was sure to get heads turn wherever I passed.
A quick bath, fast grub for breakfast and there I was at the hotel lawns to be pampered by its interiors and take this mean machine out on the roads. Having fallen in love at first sight, love knew no bounds for me, the moment I got into the vehicle, as if it was inviting me to experience the upmarket dual-tone cockpit, luxurious patterned seats with bolsters, a premium knitted roof-liner and customised air vents.
Intelligently designed with superior legroom and 24 utility spaces to provide ample storage to carry one’s world along, my beautiful and stylish partners for the day Zainab Attari and Jade D’Sa were neither cramped for space nor they left any less safe with me behind the wheels throughout with my peppy driving experience and efficiency in both the drive modes, Eco and City.
While my partners went gaga over my driving and manoeuvrability skills, I knew it was the Electric Power Assisted Steering (EPAS) which helped me in the light steering feel and easy manoeuvring while their comfortable ride and my superior handling was thanks to the dual path suspension in front and rear.
For us, this vehicle was our home on the roads for that half of the day. While we stopped around clicking pictures at the most picturesque locales on the way, we all were thoroughly entertained while driving or travelling back seat. The Connectnext Infotainment system with its ergonomically placed 5” touch screen featuring voice recognition, smart phone integration and 8 high fidelity JBL branded speaker system ensured high fidelity audio reproduction and harmonic richness for a theatre like experience.
The list of features can just go on and on, but what stands apart is that this car is surely made for the future. The ConnectNext App is surely next-gen, which has the NaviMaps App for 3D navigation with offline maps through screen mirroring for smart phones, the Juke-Car App which utilises a mobile hotspot to make a common playlist and to top it all, the Smart Remote App, which enables us to personalise media, radio, audio and mood lighting settings directly from our smartphones. The Emergency App surely adds safety to the entertainment quotient by sharing the co-ordinates of the vehicle and informing the emergency contacts saved in the system in case of a collision.
Impressed were my drive partners at my skills while I was thanking the dual airbags, an advance Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Corner Stability Control (CSC) to optimize braking distance and thus ensuring vehicle stability, making them feel as safe as a child in a mother’s arms.
As I boarded my flight back to Mumbai that evening after an amazing and eventful #TigorStyleBack experience, I surely wished I was sitting in the luxurious patterned seat with bolsters of this amazing lifestyle vehicle called the Tata Tigor driving all the way from New Delhi to Mumbai, which gives me an absolutely comfortable driving position, than sitting on the cramped aircraft seat.
Money talks, style doesn’t have to. #TigorStyleBack is perhaps the most power packed value-for-money compact sedan, Indian roads would have ever experienced.