Today’s youth is born and brought up in a world which is witnessing a mobile revolution and ever changing concept of the use of mobile, not just for talking but rather for staying connected with friends and fun via the world of internet, voice, music and several other host of digital experiences.

When it comes to understanding the needs of the Youth, there can be no better choice than Vodafone, which has always kept pace with the changing moods and aspirations of today’s youth helping them use the mobile phone as a command centre as well as a companion, thus facilitating and nurturing this unique relationship between the youth and their mobile phones in a seamless and enriching way.

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Tap2Trade with Edelweiss and be Money Wise
When I decide to trade, I want to do it right away. We have come across
this thought so many times, but unfortunately not able to do it.
The unending hassle and long list of documentation apart, the time taken
for opening a trading account puts off potential new entrants to the capital
Edelweiss Financial Services, one of India’s leading diversified
financial services conglomerates, has introduced an amazing new concept for the
first time ever in India to ease the process of opening trading accounts.
Christened as Tap2Trade, this new account opening process empowers
individuals to open an online trading account and trade using smart-phones,
tablets and computes.


Edelweiss’s expertise in the financial market anticipates that the mobile
trading business in India to grow more than eight times in the next three
years. This anticipation is based on their study which has sensed the paradigm shift
in consumer preference for digital platforms. Mobile phones being the dominant
platform in the days to come, this seems to be an honest estimation.
Limited or curtailed retail participation in the Indian capital markets,
ever since beginning, can be blamed exclusively on the hassles of getting
documentation, loads of signature, verification of original documents etc.


Tap2Trade is an attempt by Edelweiss to make the entire process of trading
account opening hassle free, convenient and time saving, thus easing the
process of investing in the markets. Tap2Trade manages to do this by taking
care that all SEBI mandated guidelines and superior risk management and control
processes are technologically inbuilt, thus not being required to get this
information and documents again from the customer, and thereby smoothening and
quickening the procedure.


Tap2Trade claims to be able to open and online trading account for a
customer and enabling the customer to start trading within just 60 minutes,
subject to the SEBI and KYC requirements being complied with. Such speeded
procedure is surely an exemplar shift from the usual 6-8 working days that it
used to take from the time, a potential investor decides to open a trading
account and the time when he is actually able to trade online.


Another amazing feature launched by Edelweiss is the Mobile Trader smart-phone
App. Believing that consumer preferences, increasing smart phone penetration
and faster internet connections will drive mobile trading, this App has been
built on the 3S framework – Simple, Speed and Smart.
The Mobile Trading App has been developed including all the requisite
features and real life experiences, including navigation, information and even
choice of colours, which have been conceptualized keeping the trading community
in mind.


An amazing feature of this App apart from the live feeds and simplified
logins is the SGX Nifty live (with a delay of 10 minutes), all of which are
perhaps the category firsts in India.
Tap2Trade can be accessed either via the computers or by downloading the
Edelweiss Mobile Trader App which is available on Google Playstore (4.3
rating). This service will initially be available in 8 major Indian cities, to
be extended across the country soon.
Edelweiss as a Financial Services Company has always been committed to
continuously improve customer experience through smart use of technology and
both these innovations, the Edelweiss Mobile Trader App and the Tap2Trade
online trading account, are testimony to this commitment.
Edelweiss Financial Services trades under the symbols NSE: EDELWEISS,
BSE: 532922, Bloomberg: EDEL.IN, Reuters: EDEL.BO.


To learn more about the Edelweiss group and these amazingly new innovative
products, you can check out at
This post has been written for the Edelweiss
trading app launch event through BlogAdda.


Images in this post courtesy +dwitiy revankar 


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Ping Pay, the fun and easy way to transfer funds
upon a time, not quite long ago in history, sending money to someone was such a
big exercise.
An exercise,
sure it was which involved issuing a cheque or even going to bank to get a
draft made, sending it across to the intended recipient, who again would make
that boring stride to the bank to deposit the instrument, and then wait till
eternity for the clearing system to work till the funds gets transferred to the
Sounded like
a boring Bollywood story. Indeed it was, and tedious too. So tedious that the
transferor used to invent ways and means to avoid transferring funds.
I remember
my student days, perhaps three decades ago, when I used to run out of my pocket
money at my hostel towards to end of the month, and I would telegram my Dad,
And quite
expectedly, I would get a return telegram from my Dad,
Banking and
fund transfer, surely, has come a long way since then. And leading the way in it
is Axis Bank with its latest initiative, the Ping Pay.
It is a
unique multi-social payment solution which enables customers to transfer money
to anyone, including non-Axis Bank customers using the hugely popular social
and messaging channels like WhatsApp, Facebook, Twitter or even Email. The only
simple condition specified that the person needs to be on the transferor’s
phone contact list. And its not just money transfer, this can be used for
mobile phone recharges as well.
Ping Pay
offers instant, 24×7, absolutely safe and convenient interbank electronic
transfer service through our mobile smart phones. The fund transfer is instant
and real time using the NPCI’s Immediate Payment Service, more commonly known
as IMPS.
With a
present transaction and per day limit set for Rs.50,000, Ping Pay has been
introduced by Axis Bank with a strategic plan of bringing superior customer
convenience, embedded in a seamless and secure process, to finally realize the
dream of turning India into a paper money less economy.
Axis Bank
has been quite innovative in realizing and tapping the huge prepaid mobile
market including the facility of sending person-to-person mobile recharges in
this Ping Pay App.
technology for this amazingly wonderful App has come in partnership with Fastacash,
a Singapore based, venture-capital backed firm, which has the dream of bringing
its technology to end users by partnering with banks, mobile operators,
remittance companies, payment service providers and mobile wallets as its endeavor.
Any person
can download the Ping Pay App and sign up using their registered mobile numbers
to receive money, with the only condition that the transferor needs to a an
Axis Bank account holder.
The fund
transfer procedure has been made so hassle free that the App users need not
even type in the account number and IFSC Code. To send money, the account
holder needs to just choose any of the social or messaging channels available
on his mobile phone, select the name of the person to whom the money is sent, enter
the amount that he wishes to send, and set his own unique “ping code” which is
immediately shared separately with the receiver via SMS or email. As soon as
the transaction is confirmed, the money is immediately sent with the recipient
receiving a message on the social or messaging channel opted by the sender.
The receiver
has 15 days with him to accept and get the money transferred to his bank
account and if he does not do it within this specified time period, the amount
gets auto-reversed to the sender’s account.
If I had
forgotten to mention, there is an option to “Ask for Money” or “Ask for
Recharge” too, probably built into this “seamless” App for the “shameless” kids
demanding from their Dads, the way I used to do, three decades back. The receiver
needs to just put in a request for funds or seek recharge from their friends
and family across the social media. And I am sure; the sender would not have
such easy excuses as my Dad had at those times.
Smitten by
this App already? Then watch this video to be further amazed.

This post is about DigitalAxis meet conducted by Axis Bank in association with

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